Culture of Work

Shaping cultures fit for the future of work, through coaching, consultancy and advisory.

What we do

Whether you're being intentional or not, you are building and shaping a culture as we speak. Every thing you say or do as a startup founder or leader is laying the foundations for the company and culture you will become.

Our objective at Culture of Work is to help you craft a more intentional culture - one that is anchored firmly in your mission and authentic to your team.

We do this in 3 ways - either as a package, or as individual services.

  • Define your culture through an experiential, transparent and inclusive programme.

  • Coach founders, senior leaders, and management to lead in alignment with that culture.

  • Advise senior leaders and people teams on rollout and implementation of culture programming.

We've helped define cultures for...

  • Ably

  • Aphetor

  • Farewill

  • Forward Partners

  • Gravity Sketch

  • Lyvly

  • Much Better Adventures

  • Plyable

  • Robin AI

  • YSYS


Carl Martin is a coach, facilitator and consultant with over 14 years of experience working with and for the worlds most progressive and creative cultures.

As a certified and accredited coach (ACC ICF), Carl has worked with high performers and senior leaders from some of the world's most iconic organisations, including Google, Spotify, Bumble, and Monzo.

Carl is a passionate advocate and believer in the notion of 'inclusive performance' - the idea that the world's most high performing organisations are also those that embrace inclusive practices.

Let's talk